After the United States began to trade confrontation with China, more and more consumers China refuse to American products. In particular, Apple brand has dropped significantly in the ranking of the key brands of the country.
If before the start of trading of opposition (in 2017) Apple took 5th place in the ranking, the next year snizalas to 11 places and now occupies 24th place in it. In this case, Apple's chief competitor - Huawei Technologies Co. was able to reach second place in the ranking, not only was able to bypass the payment system Alipay China. These data are presented consultancy Prophet.
Prophet also said that the study examined 258 brands in 27 categories, and evaluated their 13,500 thousand. Man. In the survey they have evaluated the brands they use, or want to start using, assess their significance for consumers noting qualities such as progressive, useful and reliable.
The company noted that Chinese consumers have become increasingly abandon the US brands and preferred national. Especially the situation escalated after the ban on cooperation with Huawei, and then traced by the Chinese demand for domestic brands.
It is noteworthy that before the Chinese sportswear manufacturer Li Ning Co. 34 could take place, whereas Nike Inc is 32 m.
Note that in the top-10 leaders were only two American brands - Android and Intel, which are located on the third and ninth places respectively. But it is important to understand that the brand will remain popular, despite the external and internal factors, as they do not have Chinese alternatives.
Apple's popularity in China has suffered not only because of the trade conflict between the two countries, there is one more thing - a new iPhone 11 smartphones do not support the 5G format, which emphasizes the government and is actively developing in the country.
In addition, there is some pressure on Apple and the US, namely the head of the White House, Donald Trump said he would not support the US companies, including Apple, if they do not withdraw from China. But the Chinese market is very important to maintain the profits of Apple.
The experts have repeatedly stressed that Apple will suffer greatly because of the US decision to raise import duties, because it would mean that the cost of the already not cheap products company will grow even more - by 20%. But the company did not go to this step, and the price of a new phone remained at the same levels, which is primarily due to a decrease in product demand in China, which is now a priority product Huawei and Xiaomi.
Here we note the fact that in addition to the official Apple store, just another online store Tmall began taking pre-orders for iPhone 11, while the other shops, Chinese prefer to do without US phones. Before the official reception pre-orders for the new product from Apple was more than 1 million applications for the provision of a new model.
Already we can say that the armor on the iPhone 11 already 200% higher than the XR pre-orders on the iPhone, which was introduced last year. At the same time, all applications will be executed without delay, according to representatives of the store.