Can you buy happiness with money? According to an old adage - no. But a professor at Harvard Business School (HBS) argues that this is possible. But exactly how much happiness you can buy it depends on how you spend your money.
"We really spend very little money on the things and events that make us happier," - said Michael Norton, a professor at Harvard Business School, who led the study of science spending.
With the holiday shopping season just around the corner, Black Friday (Friday after Thanksgiving in the United States, from this day begins the traditional Christmas season sales) could push buyers to reconsider their wish list. (Read: What to expect from the "Black Friday"?).
Interestingly, people tend to get more happiness by spending their money on an event, not on things. This is despite the fact that, for example, dinner together with other or holiday lasts less than, for example, use of a new television, computer, or smartphone.
"It seems strange that ephemeral moments can make you happier than the things that stay with you for a long time", - said Mr. Norton, in his speech at the conference New York Times DealBook earlier in November.
Such purchases as a television or telephone, as a rule, lead to spending time alone, he says. For example, watching talk shows or single games in the phone. As for travel, people associate them with friends and family.Spending time together, you visit new places, learn new things, and thus create memories. The same applies to the relatively low cost events such as dinner with friends.
buying expensive goods, people may worry about whether they have chosen the best option from the range, whether the price of quality, etc. Thus, even before you will get something, it is a kind of cause anxious feelings.
On the other hand, waiting for events - such as a vacation or a walk in the evening with friends - people feel a certain delight. In fact, the person feels happier the day before the trip than during the holidays, says Mr. Norton.
According to the materials WELTRADE