Company-developer Opera Software is a built-in blocking advertising sites in the Internet browser that will allow users to browse the web without being distracted by irrelevant ads.
Opera has announced the innovation of this week and said that this tool will allow users to choose whether or not to block advertising for a particular site when browsing the web.
The company claims that the use of this feature will help speed up the loading of web pages on average by 90%, than the use of Internet Explorer and 45% faster than Google Chrome browser with a blocking extension.
About 5% of Internet browsing by using Opera, according to web analytics service StatCounter. For comparison, Google Chrome is the most widely used browser with 45% -s' activity.
In his blog, the company explained the reasons for the introduction of this tool: to improve the consumer experience and the ability to send a message to advertisers that online advertising is too big and very persuasive.
Blocking cost digital companies in the $ 22 billion of revenue in 2015, while the software is used about 198 million people around the world. Opera followed the example of Samsung and Three companies in the implementation of ad blocking services. Previously internet users to download a special software and install it later.