A wide range of authoritative forecasters - BlackRock, Starbucks, McDonald's, etc. -. Published recently is not the most optimistic forecasts for the US economy. In the second quarter, US consumer sentiment showed a negative - based on AMarkets.
Projections from the largest companies in the second half of the year rather pessimistic. Schedule from Deutsche Bank shows that the consumer has become more cautious in the physical retail. And the cause is not only the growth of retail sales online, but also the loss of consumer confidence in the future. Consumers are acutely aware of the crisis - not accident, and a protracted process, possibly for decades. Those. until the end of his days will have to survive in the conditions of the "new rules" gradually pacifying their consumer needs.
Despite the strong performance of the labor market growth and relatively high levels of well-being, the retail consumer is becoming more cautious (the percentage of those who prefer to save (red curve), the percentage of those who prefer to spend the (blue)):
At the same time the younger generation is clearly prefers the savings:
Few of the ordinary citizens of the USA has the shares in the portfolio, and feels the so-called Bernanke's wealth effect, which was provided through the replenishment of the stock of banks and cash market.