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Main » 2016 » June » 16 » Philips - the key to success! Numbers are important, but more important than people.
Philips - the key to success! Numbers are important, but more important than people.



Koninklijke Philips NV - Netherlands company whose business is divided into three main areas: Healthcare, Lighting and Consumer Lifestyle. The company is a leader in cardiac care, acute care and home health care in the field of energy-efficient lighting solutions and new lighting systems as well as electric shavers and personal care products, instruments and tools for oral care.




Starting in 1891 as a factory for the production of light bulbs with a capacity of 100-200 tubes per day in 1898, the company received a contract for the supply of 50 000 coal-light candles for the king of the Winter Palace in Russia. Until 1971 concern led family members Phillips, the last of whom was Frederick Philipse, whereby family business has become a leading global corporation.



Revenues in Q1 2016 declined and were below the predicted values ​​for the first time last year. Thus, the value for the reporting period amounted to EUR 5,52B that less predictive 5,63B, but, but, above 5,34B euros Q1 2015. EPS fell from 0.41 euros to a record low of 0.14 euros in 2016, which had a negative impact on the share price. The company continues to produce a variety of products. Since June 1, the new air purifier was introduced, equipped with a new patented technology and an advanced system of filters, including for people with allergies. For a wider audience in April, it began production of the new washing vacuum cleaners and electric toothbrushes with adaptation levels. At the completion of c range of products, the corporation is involved in various activities. 48 Philips solutions have received awards at the award iF Design Award 2016, three of them gold, which indicates a high level of research and scientific activities of the company. March 7 at the exhibition Light + Building conglomerate introduced the idea of ​​the introduction of the integrated light systems capable of converting the house into a "smart spaces". At the same time held a variety of events, are strategic alliances, technology represented in all spheres of activity, and this, in turn, says that the company is doing well, and in the next quarterly report will increase revenues.

Philips shares (PHIA.NL) lost much in price by up to two weeks, but there is every reason to stop the downward movement in the medium term. Stop loss set at around 21.50, below which a downtrend correction overpower.Open orders to buy should not be used to achieve the level of 22.50, opening the way to the resistance 25.00.The overall prognosis remains positive with a bullish candle in the next two or three days, and care in a bearish correction to escalate into a full-fledged trend.

Analytical reviews and comments reflect the personal opinion of the authors and are not a recommendation to trade. AMarkets shall not be liable for any damages in the case of review materials.

Author analysts Maxim Lence


Financial analyst AMarkets. He has extensive experience of trading in the currency markets and options exchanges. In its trading strategy uses a combination of fundamental and technical indicators, as well as a unique portfolio of indicators and advisors for the most accurate forecast of the market situation. Financial literacy, based on specialized education, helps to see the market and the processes occurring in it from the inside. I understand the different types of trading instruments and their specificity.

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