Harley-Davidson Motor Company (HOG.US) - American manufacturer of motorcycles and related products. Headquartered in Milwaukee, Wisconsin. In addition to the motorcycles produced many products that create a unique lifestyle of Harley. Every owner of a Harley motorcycle has the opportunity to start to build a brand community owners of the brand under the name of HOG.Today the club has more than one million members, making it the most numerous club of motorcycle enthusiasts in the world.
April 19 report released in the first quarter 2016. Revenue totaled $ 1.75 billion., Which is higher than a predicted value ($ 1.50 bln.), As well as income for the 1st quarter of 2015, which amounted to $ 1.67 billion. Dollars. This EPS was $ 1.36, which is below the projected $ 1.56, but higher than the same period of 2015, when the value was $ 1.27. The Company conducts contests, developing a museum in Wisconsin, the racers sponsors and participates in various activities without losing sight of advertising opportunities. As a result, sales in the EMEA region (Europe, Middle East, Africa) grew by 8.8%, Canada 16.3%, while the US rate has slightly decreased by 0.5%. With regard to the company's strategy, it has not undergone any significant changes.
After the negative gap in March from 49.83 to 47.55 level, prices have gone down, forming a support line at 44.39. Publication of the report has changed the situation for the better, but the price of pushing the S & P index, and a decrease EPS. Technical indicators also recommend selling in the short and long term. All these factors can bring the price down to the support level of 44.39 in the next two weeks, where we set the stop loss. However, given the growth rates and the constant release of new models, the price is most likely to unfold upwards. The deal should be opened starting at the level of 47.00. The resistance of the next two weeks at around 50.00. In the long term it is expected to rise to 52.00.
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Author analysts Maxim Lence
Financial analyst AMarkets. He has extensive experience of trading in the currency markets and options exchanges. In its trading strategy uses a combination of fundamental and technical indicators, as well as a unique portfolio of indicators and advisors for the most accurate forecast of the market situation. Financial literacy, based on specialized education, helps to see the market and the processes occurring in it from the inside. I understand the different types of trading instruments and their spec Ike.