Apple Inc. as the world's largest manufacturer of quality consumer electronics products, is a pioneer in the field of personal computers and multi-tasking gadgets with a graphical interface. Since the company was founded by Steve Jobs and Steve Wozniak in 1976, its products have always been characterized by a unique and aesthetic design, which has been given special attention.
And since the early 2000s on the Apple devices that have become iconic, rapidly began to grow demand that almost without reducing the pace, is still ongoing. For several consecutive years, the apple company is the first in terms of capitalization, reaching a historical peak in 2015 and cost $ 724.773 billion according to The Financial Times, and is currently estimated at $ 541.33 billion. Apple's brand value, according to Forbes estimated at $ 154, 1 billion (6% more than last year). Currently, the company specializes in the manufacture of mobile phones (iPhone), tablets (iPad), laptops (MacBook Pro, MacBook Air), computers (Mac mini, Mac Pro, iMac), watch (Apple Watch), media players (Apple TV) and a variety of accessories to these devices to create employing 110,000 staff.
April the company's financial report showed a decline in quarterly sales of 12.8% in the first 13 years, which is reflected in the value of Apple's stock collapsed at the opening of the next day by 7.9% to $ 95.96 per share.Back in January, the company warned of lower growth in orders for the iPhone, which ultimately have a negative impact on the results of the second quarter. The company's revenue forecast has not reached $ 52.05 billion to $ 50.56 billion, or $ 25.315 billion less than in the previous quarter. However, EPS per diluted share was $ 1.90, the forecast of $ 1.40. In the next report, it is expected that earnings per share will be $ 1.39 and revenue -. $ 42.34 billion quarterly net profit also decreased compared to the previous report, from $ 18.361 billion to $ 10.516 billion, but this is largely due to the seasonal increase in sales before the New Year and Christmas holidays. The company in March held a conference, which introduced a new version of the mobile phone - iPhone SE, design inherited from its predecessor the iPhone 5s, and "stuffing" - from the iPhone 6s. This product has caused some demand in the market, so Apple shares for the first time in December 2015 returned to the level of $ 112.38 per share in March.
On the Apple developer conference - the WWDC 2016 Bill Graham Civic Auditorium announced updated operating systems - up to 10 iOS and the new OS X, the emergence of Siri voice assistant on desktop os, also not excluded the announcement of the new MacBook Pro and Apple Watch 2. Therefore Great Expectations still assigned to the company's services, such as the App Store, Apple Music and App Pay, sales in the division which increased by 20% compared to the same period of 2015.
Although not the best the previous quarter, the company remains attractive for investment, with which agrees to Warren Buffett. Already this quarter, we are waiting for the return of shares above $ 100 per share , and is closer to the main autumn event for Apple fans - September conference, where the company is likely to introduce new models of its products, it is likely to increase to $ 120. We offer in the area of $ 96.60 (or by securing more than $ 102) to start shopping for the purpose CFD AAPL.US $ 115 apiece. Stop Loss will set at the level of support for $ 93.50.
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Author analysts Alexander Maksimov
Financial analyst AMarkets. For a long time developed Forex-services company AMarkets, being a practicing trader. Engaged as the testing of automated trading systems and optimization of manual trading, following the strict rules of money management. The main emphasis in the analysis of trading strategies makes the link between short-term trading and fundamental factors. Great importance attaches to psycho-emotional state of a trader in the auction.