During the period of deflation (when prices of goods and services fall), the investor is better to buy assets, which does not increase proposal - on AMarkets materials.
As usual, in a deflationary environment products offer growth always exceeds demand. However, this does not apply to products, the proposal is limited, so to speak, by natural factors. The most striking approximately gold or silver. It is the physical metals, not "paper" analogues, which can be purchased via ETF funds. Gold or silver bullion (or coins, or jewelry) are able to maintain their value during deflation. Usually in a deflationary environment, the precious metals are rising in price.
Another option to protect assets during the period of deflation - to buy securities of companies that are not tied to economic cycles. The so-called all-weather paper. This, above all, a company related to the armed and security, as well as the sector of consumer goods of prime necessity. Practice shows that these two segments are usually traded well during deflation.
If you do not want to guess what to choose for the asset portfolio, you can simply invest in index funds - those who work on passive strategies, following the key market indices. In the current year, according to The Wall Street Journal, investors have invested $ 409 billion in index funds. In this case the outflow of capital from the active investment funds amounted to $ 310 billion 90% of actively managed funds (from the number of hedge funds) in 2016 failed to achieve the planned results -. It is said that the idea of trading control did not work en masse. For the investor it is a sign - the market is unpredictable, and it is better not to risk it. It is better not jump over your head and just follow the trend.