America's largest retailers are faced with the problem, which is not so much written today - student dale g - Materials AMarkets.
Each year, US consumers pay from their income of $ 80 billion that goes to pay off student loans. That $ 80 billion - an amount that is minus potential profits from Walmart, Home Depot, Costco, etc. The total amount of payments on all types of loans (student, consumer, auto, mortgage, etc...) - Is $ 160 billion per year.
Returning to the issue of American students ... In the last 7 years, the university graduate salaries rose by only 3%. The level of debt load of student education has risen by 53% - Bloomberg data. Current cumulative (unpaid) amount of student debt is $ 1.3 trillion. According to online retailer Retail Dive estimated that young people are so burdened with loans, they become much more economical, thrifty, more modest than the previous generation.
Millenialy spent their early years a lot more, despite the high level of debt, which had. And we spend the maximum and bought on credit, without fear that they would be bankrupt. With the current young people it is not so. Those. protracted crisis seriously corrects consumer behavior - "genetics" buyer mutates, so to speak, towards a greater stinginess. Offline retailers demonstrate low sales. Many sale of players fell by 4-8% in the last quarter (examples - Macy, Nordstrom, Kohl). And shares of some retailers sagged by nearly 40-50% for the period - BusinessInsider data.