Consumer behavior can tell a lot about the economy and future trends - for AMarkets materials.
As an illustration, we present the idea of fresh retail data from China. Chinese mothers belonging to the "middle class +", prefer to buy diapers in Japan. They are willing to pay much more for Merries diapers, made in the Japanese factory Kao Corp., than for the same Merris, but manufactured in China. FIGURE Kao Corp. I came to the Chinese market later - in 2009. Much later than Procter & Gamble (P & G). Thus P & G and the local major manufacturer Hengan International diapers significantly sagged on the dynamics of sales in recent years. What can be said about the Japanese Kao premium - the company almost tripled its share in the period 2012-2015.
Schedule - dynamics in diapers demand in the US and China:
Experts say that in the emerging markets is clearly visible trend is the so-called premiumization - consumers with higher incomes willing to pay the extra cash for the goods with high quality, good reputation and fashion brand. Thus, 90% Kao sales in the Chinese market - a premium on the price of goods.
Japanese and Chinese diapers of the same brand. Price difference: