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Main » 2016 » May » 18 » Adidas - a hundred-dollar race!
Adidas - a hundred-dollar race!



The company Adidas (ADS.DE) was known throughout his life, despite some turmoil and a serious crisis in the 1980s. Today industrial group manufactures sports shoes, clothing and equipment. The shoe Adidas won such athletes like Muhammad Ali, Zinedine Zidane, David Beckham and Marat Safin. Corp. is one of the largest advertisers and sponsor sports events, sponsorship contracts were signed, including with CSKA Moscow, FC Dynamo and the Russian national team, and since 2008 year agreement with the Russian football Union.






One of the most popular brands of the sporting goods and today makes every effort not to lose their place in the market. May 4 came review the company's strategy in the field of golf, the focus of which is mounted on a specialized shoes and residues sale of business golf, including brand TailorMade. announced the launch of 10 May new content hub «Gameplan-a», which is aimed at developing and strengthening the community of athletes around the world. Report for the 1st quarter 2016, released May 4, pointed to the 22 percent increase in sales, including double-digit growth in Russia.

Income for the period amounted to 4.77 billion. Euros, above a forecast of 4.53 billion., And 4.08 billion euros received in Q1 2015. EPS was significantly higher than the projected 0.79 and amounted to 1.71 euros versus 0.73 in the same period last year. Against the background of positive reports Adidas company has improved its forecast for 2016 and expects revenue growth of at least 10%, which is an additional signal to the upward market in the long term.

The nearest support is set at a minimum of 21 April 104,35, Stoploss should be placed at the level of 108.65, which will not allow to take on too much risk. It is predicted the continuation of the bullish trend and achieve the level of 116.40 in the long term, while the level of 113.0 goal of the next two weeks. The best entry point into the market is the price of 111.0, above which to open warrant for the purchase of an asset.


Analytical reviews and comments reflect the personal opinion of the authors and are not a recommendation to trade. AMarkets shall not be liable for any damages in the case of review materials.




Author analysts Maxim Lence

Financial analyst AMarkets. He has extensive experience of trading in the currency markets and options exchanges. In its trading strategy uses a combination of fundamental and technical indicators, as well as a unique portfolio of indicators and advisors for the most accurate forecast of the market situation. Financial literacy, based on specialized education, helps to see the market and originating yaschie there inside processes. I understand the different types of trading instruments and their specificity.

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